Crafting Innovative Business Models: a practical and tested approach to achieving competitive advantage through business model innovation

Dr. Alexander Osterwalder and Professor Yves Pigneur, global thought leaders on the topic of business model innovation will lead you through a unique and captivating day. In this workshop you will learn and practice how to manage business model innovation as an entrepreneur and as an executive in a company.

Take-away

After this workshop you will

• Understand why senior executives and entrepreneurs must master the art of business model innovation to stay competitive.
• Appreciate powerful examples of business model innovation, such as Nespresso, Skype, Apple iPod/iTunes and more.
• Be able to manipulate the “Business Model Canvas”, which is a tested (IBM, Deloitte, Telenor, …), practical and systematic approach to understanding, analyzing, designing and changing business models.
• Know how to apply the “Business Model Canvas” in your own organization

Sneak peek of content

 

 

Description

Are you interested in business models and business model innovation? Are you aiming at helping your organization achieve business model innovation? Do you want to learn about a practical and visual approach that helps you generate, sketch out and analyze innovative alternative business models? Then you will highly appreciate this workshop facilitated by the thought leader in this domain, Dr. Alexander Osterwalder.

In today’s global competitive environment business model thinking is an essential skill for every businessperson. Senior executives and entrepreneurs alike and across industries are searching for the most appropriate business models to bring new and innovative products and services to the market.

This workshop helps you better understand, manage and change business models. It builds on a powerful, tested and pragmatic approach that assists business people in designing competitive and innovative business models.

In the workshop you will learn how to use and apply the “Business Model Canvas”, which will allow you to easily sketch out business models with a simple and common language. It will help you assess business models and come up with new and innovative business model alternatives. You will practice the “Business Model Canvas” in break-out sessions during the workshop and discuss various timely and relevant examples.

Who should participate?

Managers, entrepreneurs, intrapreneurs, business strategists, consultants, academics, students, venture capitalists.

Workshop language

English

Further information

Contact alex@businessmodeldesign.com

Learn more about the topic on Dr. Osterwalder's blog

Thursday, January 22, 2009 from 9:30 AM - 5:30 PM (GMT+0100)

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Swissôtel Métropole Geneva
34 Quai General Guisan
Geneva, GV 1204
Switzerland

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Osterwalder Strategy Facilitation

Global thought leaders on the topic of business model innovation.

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